When freedom meets the magic of light, something unforgettable happens. On March 14, 2025, Harlowe teamed up with Harley-Davidson China to bring a bold fusion of light and energy to life. The event—hosted across four Harley-Davidson showrooms in four different cities—celebrated more than just motorcycles. It honored the shared spirit of independence, creativity, and the relentless pursuit of passion.
Harley-Davidson: Where the road begins
For over a century, Harley-Davidson has stood as a global symbol of freedom, rebellion, and adventure. With every engine roar, riders chase the horizon, forging their own paths. The Harley Night Ride event brought together this culture of bold expression, offering a space for riders and fans alike to share stories, admire machines, and live in the moment.
Harlowe: Lighting the way forward
As a brand rooted in the power of storytelling through light, Harlowe designed immersive on-site photo experiences, complete with product showcases and hands-on lighting demos. The Harlowe Studios team also provided live photo coverage, capturing dynamic moments and the wild beauty of the night.
The highlight? A prize giveaway featuring Harlowe’s Iris and sol 5—lighting tools that echo the same spirit as Harley riders: compact, powerful, and purpose-driven. Like a headlight cutting through darkness, these tools offer photographers the freedom to create in any condition.
Riding into the light
Harlowe and Harley-Davidson crafted a night that wasn’t just about wheels and engines, but emotion and artistry. It was a celebration of living life on your own terms—and capturing it all in the best light.
